Overview
This is brand guidelines from a crossover perspective and we can be somewhat lenient rather than the strict method we would use on a public facing site. You should refer to the typography page as well for type-specific issues.
Legal Guidelines

Legal lines are used on any page produced.

Full Line
IMAX® is a registered trademark of IMAX Corporation. © 2018 IMAX Corporation.

Legal Short Form
® & © IMAX Corp.

Colors & Color Utilities
  • imax-med-gray: #d5d5d5;
  • imax-blue: #0072ce;
  • imax-dk-gray: #63666a;
  • imax-charcoal: #333f48;
  • imax-lt-gray: #f2f2f2;
  • imax-midnight-blue: #1c2630;

To make an item imax-blue apply the class .imax-blue. To make a background imax-blue use the class .imax-blue-bg.

Colors & Backgrounds

We can use the pattern of [color]-bg to apply any color. In accordance to brand guidelines, we have some rules as to what colors appear over the specified background.


black-bg
  • white
  • imax-md-gray
  • imax-blue
  • imax-lt-gray
imax-med-gray-bg
  • imax-blue
  • imax-dk-gray
  • imax-charcoal
imax-blue-bg
  • white
  • imax-md-gray
  • imax-lt-gray
imax-dk-gray-bg
  • white
  • imax-md-gray
  • imax-lt-gray
imax-charcoal-bg
  • white
  • imax-md-gray
  • imax-blue
  • imax-lt-gray
imax-lt-gray-bg
  • imax-blue
  • imax-dk-gray
  • imax-charcoal
imax-midnight-blue-bg
  • white
  • imax-md-gray
  • imax-lt-gray
white-bg
  • imax-md-gray
  • imax-blue
  • imax-dk-gray
  • imax-charcoal